Unlike other analysis methods, QUXD Benchmark uses a variety of meta-metrics, each of which evaluates multiple eye tracking metrics. Meta-metrics created by Visea’s experienced team make logical inferences about design. Meta-metrics called Visual Scan Efficiency, Layout Efficiency, Primary Contect Saliency and Content Transfer Efficiency are the most important analysis data calculated during the evaluation process. The data we provide with QUXD Benchmark helps businesses optimize the design of their web pages, product or service advertisement, posters, promotional brochures and mobile application. In the analyzes the preferences of the target audience are determined and design proposals are offered to increase the performance and profit of the enterprise. In addition, the problems encounter by users during the analysis are identified and design errors are corrected.
In the tasks assigned to the user, it is asked to find an object (content, image, video, etc.) that makes the design important or must necessarily attract the attention of the user. Using the VSE meta-metric, it is evaluated how efficiently, quickly and actively the user performs this task, and the effectiveness of your design in terms of search-scan is tested. In designs with low VSE values, the completion of specified tasks requires more user effort.
A layout is geometric information that includes the dimensions and positions of the elements in the design. If you have too many elements in your design, it takes a long time to determine their location and size. Therefore, the layout needs to be well evaluated for efficient design plan. LE assesses how effectively the design uses the available space and performs layout efficiency analysis of your design. For an effective design, the user’s natural behavior and the order of importance of the items, the user looks at in the design, are analyzed. If you use important elements in your design in the right layout and create an effective visual flow, you can influence users more quickly and increase your profit.